It seems that Sky wants to share its customers' details with outside companies. As if this is not bad enough, the onus is placed on the customers to opt out by calling them!
http://www.guardian.co.uk/money/2007/dec/08/personaldetails
I am glad that I don't have Sky.
It now looks like they have decided to withdraw this notice in Ireland:
http://www.sky.com/portal/site/ireland/products/article?contentid=2257910
The UK site explains things differently:
http://www.sky.com/portal/site/skycom/mysky/article?contentid=2257810
A nice PR stunt!
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